Supermarket Art Magazine

Every year, in parallel to the art fair, Supermarket publishes the Supermarket Art Magazine. The art magazine is an important part of Supermarket’s public activities, where we share ideas and issues from the artist-run world, give voice to local and international contributors and introduce artists’ initiatives in interviews and short snippets. The magazine is formulated around a specific theme that changes every year. The magazine is distributed internationally and available to read online.
You can browse through the previous issues of Supermarket Art Magazine here.

If you have a proposal for an article or other contribution to Supermarket Art Magazine, get in touch with by the end of January 2022.

2022 theme: Holy Fluff

Holy Fluff is floating around. It is many things, intertwining the spiritual and the playful. We take the serious, searching, lighthearted and joyous and put them in a hat to find meaning. We want to understand – and have fun.

Holy Fluff is our need for reflecting, believing, questioning, connecting with something beyond the daily reality. It is also longing for a simpler, lighter, carefree existence.
You wake up one day being spirited away on a cloud of fluff. Where are you going? Have you got your answers?

2021 theme: Shapeshifters

The idea of shapeshifting has been thrilling people throughout centuries in mythology, folk tales, literature, popular culture and religion. Shapeshifters can change their physical form, shifting between the human and inhuman, between one consciousness and the other, through skills granted by magic, good or evil, superpowers or divine order.

Shapeshifting is so alluring to us as it represents the possibility for a change for the better. It contains hope for a future contained in personal transformation, gives us power over our own destinies in times when we feel powerless; allows us to jump between dreams and realities. Shapeshifting is at the same time frightening as it serves as a reminder of justice, a righteous punishment to the wrongdoers, the fragility of existence easily tampered with by forces unknown to us. Acquiring a new shape was a common tactic of the Greek deities to implement their plans and passions – think of the ingenuity of Zeus transforming into golden rain to captivate Danae, into a bull to abduct Europa or a swan to reach Leda.

This duality of shapeshifting – voluntary and imposed, one a symbol of freedom, the other of confinement – is a mirror of real life transformations. Not every change is good or welcome. Changes feel better if we can actively take part in them. Life feels better if we believe ourselves to be powerful enough to shape our own destinies. Waking up to a bizarre reality preserves meaning only if we do not feel like a useless insect trapped in a scaled body in a small room.

This year marks the 15th international edition of Supermarket and over the time we have metamorphosed, grown and shrunk, transitioned and moved around. Continuous change and development are key characteristics of the artist-run scene – shaped by its variety, focus on cooperation, international character, underground nature, and simultaneously lack of visibility, precarious state of existence, gaps in sharing of experience and tiredness with the system. We do not know what this year or the next years will bring us, but we keep on shapeshifting, makeshifting, upshifting.

Alice Máselníková, Editor-in-chief